First impressions are all-important. Transforming that impression into a lasting impact on your company is the most significant role your business website can play.
For your website design to be successful and achieve the customer/client conversion rates and goals that you want to achieve, you need a structure, to develop a plan that will best engage your website visitors, whilst funnelling them to your key ‘sell’ or ‘target’ pages, such as contact forms, order/purchase confirmation pages, or even blog/RSS feed subscription forms.
Future proofing your designs with a responsive website would mean your company message always looks and performs as you want it to, no matter what the viewing device screen size; desktop, tablet or mobile.
Staying ahead of the competition in the search engine results pages (SERPS) can be a long, hard struggle.
With key factors such as website page load speed (one of the most important in modern website design and build principles), quality of inbound links and optimization of your website pages for your chosen keywords playing a big part in the position of your website.
Targeting relevant and realistic keywords for your SEO campaign can bring a reliable and ever increasing volume of targeted traffic to your website. The reality is that there are lots of competing websites out there all vying for first place in the search results pages,
so keyword research identifies niche keyword groups that can be exploited to increase your search visitors. Once your key pages have developed a strong enough position, this is the perfect time to expand to larger search volume phrases to build on the success of your previous SEO activities.
If your website doesn’t provide information in an easy-to-find, simple and intuitive way, people will leave your site as soon as they find it.
Clear, concise site architecture that lets visitors navigate to where they want to go with little thought time and in as few clicks as possible is the best approach here. I ensure my designs take visitors on the right path to where they need to be within 3 clicks at the most, through simple and instantly obvious site structure, site navigation and call-to-action locations (on every page).
Custom error pages that catch even the most unthinkable miss-typed URL, simple and short contact forms that take seconds, not minutes to complete combined with clean, standards compliant build quality will ensure your website visitors return to your site, time and time again.